Daily Wire to invest $100 million in children’s content to counter Disney ‘Woke’


The Daily Wire, a conservative media organization with no history of producing children’s shows, is using Disney’s opposition to Florida’s ‘Don’t Say Gay’ law as a rallying point to try to enter the entertainment business. for children.

The Nashville-based company announced on Wednesday that it plans to invest at least $100 million over the next three years in live-action and animated content for children. That’s on top of the more than $100 million it plans to spend on conservative adult entertainment content, according to Daily Wire co-CEO Jeremy Boreing. The right-wing outlet’s first content aimed at children is set to launch on Daily Wire’s subscription platform in the spring of 2023.

Americans are “tired of giving their money to woke media companies that want to indoctrinate their children with a radical theory of race and gender,” Boreing said in announcing the initiative. “But they want to do more than just cancel them. They want alternatives.

The Daily Wire’s most popular property is co-founder Ben Shapiro’s daily podcast, which has argued that homosexuality and transgender identity are mental illnesses.

The announcement of Daily Wire’s children’s content comes two days after Disney denounced Florida’s Parental Rights in Education Bill, which, among other things, “prohibits classroom discussions about sexual orientation or gender identity” up to the third year. Disney’s public opposition followed employee protests over Disney CEO Bob Chapek’s previously lukewarm response to the bill and news that Disney had made donations to the legislation’s sponsors.

“Florida’s HB 1557, also known as the ‘Don’t Say Gay’ bill, should never have passed and should never have been signed into law,” Disney said in a statement on Monday. “Our goal as a company is to see this law repealed by the legislature or overturned by the courts, and we remain committed to supporting national and state organizations working to achieve this. We are committed to defending the rights and safety LGBTQ+ members of the Disney family, as well as the LGBTQ+ community in Florida and across the country.”

According to The Daily Wire, it originally planned to announce the push into children’s programming in November 2022. However, the company said it decided to speed up the announcement based on a report that the Disney employees at a recent company meeting discussed increasing “queerness” in the company’s content and adopting more gender-neutral terms at its theme parks.

“Disney was once a trusted source of wholesome, innocent entertainment for children,” the Daily Wire said in a press release. But now parents “fear that the content their children consume will at best brainwash them and at worst endanger them”.

Daily Wire’s Boreing said three months ago that the company recruited Eric Branscum and Ethan Nicolle of the Christian-themed “VeggieTales in the House” series and conservative Christian news satire site Babylon Bee to lead the development of the content of “DW Kids”.

So far, Daily Wire has six scripts for its first children’s show, “Chilla Time,” about a family of homeschooled chinchillas, which it has already spent “seven figures” on, according to Boreing. DW Kids’ second show is “Doodles With Noodles”, a live puppet show hosted by Nicolle who, alongside a sidekick puppet (Noodles), teaches children to draw.

“We don’t argue… [W]We don’t make ‘Hillary’s Hard Drive Part 3: The Animated Series’ for little kids,” Boreing said. “We create content that has underlying values ​​that conservative Christians all agree on, but actually want to see.”

The Daily Wire offers several subscription tiers that provide access to video content, including $144/year, $240/year, or $14/month. The company has “hundreds of thousands” of subscribers, Boreing said.

In January 2021, The Daily Wire announced plans to produce films and signed a deal with Gina Carano, the actor who appeared in the first two seasons of Disney Plus’ “The Mandalorian” before Lucasfilm fired her for controversial social media posts, one of which suggested the treatment of conservatives in the United States was akin to the persecution of Jews in Nazi Germany. The Daily Wire movie starring Carano, titled “Terror on the Prairie,” is slated for release this summer. The film’s synopsis reads, “On the plains of Montana, a frontier woman must protect herself against a ruthless band of outlaws bent on revenge.”

The Daily Wire says it is 100% owned by Bentkey Ventures LLC (formerly Forward Publishing LLC), which is owned by Boreing, Shapiro, Daily Wire co-CEO Caleb Robinson and Farris Wilks, who co-founded a fracking company hydraulics with his brother Dan, which they sold in 2011 for $3.5 billion.

Last week, Daily Wire launched another new line of business – Jeremy’s Razors, which the company says sold more than 45,000 razor subscriptions in seven days. Daily Wire launched the razor brand after Harry’s Razors pulled its advertising of anti-gay and anti-trans views on its shows a year ago.


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